Matthew

Dunn

Digital Communications Specialist


I am currently employed as the Digital Editor of the News Corp’s regional daily publication the Townsville Bulletin.

Supplementary to this role I am the Editor for the weekly youth lift out Savvy, a general news reporter, columnist, film reviewer and feature writer.

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DIGITAL EDITOR

In my position as Digital Editor, I am solely responsible for managing the Bulletin’s presence online.

On a daily basis, I prepare and publish content to the website.

I try to remain proactive in using available enhancements such as audio, video, hyperlinks, pictures and widgets.

When creating stories, I take it upon myself to create headlines and tags tailored for search engine optimization.

Further to the generic news content I upload, I manage the placement of advertising, polls and build specialty long form stories.

While I have been Digital Editor, I have implemented an EDM campaign to increase traffic and have trained majority of the newsroom in basic content management.

In addition to website, I am also required to manage the social media channels utilised by the company.

Since coming into the position, I have seen a steady growth in followers and user engagement on Facebook, Twitter and YouTube.

I believe any organization looking to thrive in the current digital landscape should be engaging across all forms of social media as it provides an avenue to push out topics of certain interest that will drive traffic back to your website.

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SAVVY

As Editor of Savvy, I am required to compile the weekly lift out by writing stories, sourcing pictures and using social media for a VoxPox.

I have full discretion in selecting stories and choosing what will be run on the cover and throughout the publication.

Included amongst the sourced stories is a weekly dating column that has received great accolades since its inclusion.

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GENERAL  REPORTING

When doing general news reporting I don’t have a set round on which I focus, rather I report on a diverse range of topics of interest to the community.

Despite not having a round, I have managed to score a number of splashes and weekend reads.

eyesa11jan009FEATURES AND REVIEWS

In terms of features and movie reviews, I am proactive in pitching stories to the Bulletin’s Saturday lift-out the Townsville Eye.

I remain proactive with these mediums so I can develop as an all round writer.

Working for the media, in both print and online, means that I have to constantly adapt my communication skills for each specific medium.

I feel my professional writing ability and keen eye for trends make me a highly valuable asset to any dynamic working environment.